Apple Streamlines Product Line: 25 Devices, Including iPhone 16 Pro and MacBook Air M3, Discontinued in 2025

In a decisive move signaling the dawn of Apple’s AI-first strategy, the tech giant has discontinued 25 product models, including the iPhone 16 Pro, MacBook Air M3, several iPad variants, and older Apple Watch Series lines. The restructuring aims to simplify Apple’s product lineup and make way for its upcoming AI-centric hardware and software ecosystem launching in 2026.

Key Highlights:

• iPhones discontinued: iPhone 16 Pro, 16 Pro Max, and older SE variants.
• Mac lineup: MacBook Air M3, Mac mini M2, and select Intel-based configurations phased out.
• iPads: Older iPad Air and iPad mini models withdrawn from stores.
• Watches: Apple Watch Series 9 and Ultra 2 replaced with new “Vision-integrated” wearables.
• Strategic shift: Apple to focus on AI-enhanced devices and cross-platform unification.
• Availability: Discontinued models to exit inventory by Q1 2026, with selective after-sales support continuing.
• Industry analysts see this as part of Apple’s long-term transition toward AI-infused products, reshaping its hardware roadmap much like previous shifts toward silicon and unified ecosystems.

Sources: Bloomberg, 9to5Mac, MacRumors, The Verge