Bisleri International Renews Partnership as Official Hydration Partner for Ultimate Table Tennis

MUMBAI — Indian packaged drinking water enterprise Bisleri International announced on July 28, 2026, the continuation of its strategic partnership with Ultimate Table Tennis (UTT) as its Official Hydration Partner for the second consecutive year.

The commercial agreement kicked off during Season 7 of the league, hosted from July 9 to July 26, 2026, at the Dr. Shyama Prasad Mukherjee Indoor Stadium in Goa. Under the renewed sports marketing agreement, Bisleri is managing all on-court and off-court hydration requirements for competing international and domestic paddlers, tournament officials, and event attendees while executing integrated brand campaigns across broadcast and venue channels.

Marketing Activation and Arena Integration

The second-year extension integrates the Bisleri brand across physical and digital broadcast touchpoints during the national table tennis tournament.

The partnership features prominent brand visibility across LED perimeter boards, arena coolers, iceboxes, television commercials, and dedicated brand films. Furthermore, Bisleri is executing a multi-channel digital campaign featuring exclusive player content to engage younger audiences and sports fans across online platforms.

Expansion of Sports Marketing Footprint

The association with Ultimate Table Tennis reflects Bisleri's broader corporate strategy to position bottled drinking water at the intersection of athletic performance, fitness, and active lifestyle choices.

Beyond table tennis, Bisleri maintains an extensive sports marketing portfolio across India and the Middle East, including hydration partnerships with Indian Premier League (IPL) cricket franchises, Indian Super League (ISL) football clubs, marathon events, and international tennis tournaments. By linking hydration with endurance sports, the brand continues to reinforce consumer engagement among Gen Z and millennial demographic segments.

Official Sources Section

According to official joint announcements released by Bisleri International and corporate disclosures published by Ultimate Table Tennis, the commercial partnership encompasses comprehensive on-ground product placement and digital rights. Media communications were released via ANI News.

Quote Section

Tushar Malhotra, Senior Director of Sales & Marketing at Bisleri International, stated: "We're proud to partner with Ultimate Table Tennis as its Official Hydration Partner. The league has played a key role in growing table tennis in India, and we're excited to support its journey. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the role hydration plays in performance."

Vita Dani, Chairperson of Ultimate Table Tennis, stated: "We are pleased to welcome Bisleri International as the Official Hydration Partner of Ultimate Table Tennis. As a brand synonymous with trust and quality, Bisleri's association aligns with our commitment to delivering a world-class sporting experience for players and fans alike. We look forward to working together over the next three years to elevate the league through impactful fan engagement and integrated brand experiences."

Why It Matters

Commercial sponsorships from major fast-moving consumer goods (FMCG) brands provide crucial financial and operational backing for non-cricket sporting leagues in India. For athletes, certified hydration support ensures safety and peak physical output during high-intensity matches, while the brand gains high-visibility exposure across national television and digital streaming platforms.

Key Facts at a Glance

• Sponsorship Role: Bisleri International renewed as Official Hydration Partner for Ultimate Table Tennis Season 7.

• Event Location: Dr. Shyama Prasad Mukherjee Indoor Stadium in Goa.

• Marketing Scope: LED perimeter branding, television commercials, digital content, on-court coolers, and iceboxes.

• Corporate Alignment: Part of Bisleri's multi-sport strategy connecting hydration with active lifestyle consumer segments.

Frequently Asked Questions (FAQ)

What role does Bisleri play in Ultimate Table Tennis?

Bisleri serves as the Official Hydration Partner, fulfilling all drinking water and hydration needs for players, officials, and venue attendees.

Where was Season 7 of Ultimate Table Tennis held?

Season 7 took place at the Dr. Shyama Prasad Mukherjee Indoor Stadium in Goa.

What other sports partnerships does Bisleri maintain?

Bisleri maintains hydration partnerships across IPL cricket teams, ISL football franchises, major marathons, tennis opens, and golf tours across India and the Middle East.

Where can official statements regarding the partnership be read?

Official announcements and corporate news are accessible on the web portals of Bisleri International, Ultimate Table Tennis, and ANI News.

Source: Official press releases from Bisleri International, corporate updates from Ultimate Table Tennis, and press dispatches distributed by ANI News.