ETS and Crizac Announce Partnership to Expand TOEFL, GRE Prep in India

NEW DELHI — Educational Testing Service (ETS), the world's largest private educational assessment and research organization, formally announced a strategic partnership with Kolkata-headquartered international student mobility platform Crizac Limited on Monday, July 13, 2026. The commercial alliance aims to systematically scale the reach, preparation architecture, and availability of the Test of English as a Foreign Language (TOEFL) and the Graduate Record Examinations (GRE) across India’s growing study-abroad market.

The corporate tie-up addresses a major operational bottleneck for millions of Indian students seeking higher education opportunities in North America, Europe, and the Commonwealth. By integrating official testing assets directly into a listed B2B partner infrastructure, both organizations aim to streamline the transition from test preparation to university enrollment.

Strategic Objectives and Distribution Framework

Under the terms of the operational agreement, Crizac Limited will distribute official ETS testing products, institutional preparation materials, and diagnostic vouchers across its extensive network of domestic education agents and sub-agents. Crizac operates as one of India's largest business-to-business (B2B) international student recruitment solutions, connecting thousands of independent counselors with premier institutions globally.

The integration will deploy official test prep systems, structured practice modules, and diagnostic evaluations created directly by ETS psychometricians. Education consultancies using the Crizac software ecosystem will gain direct capacity to register students for the TOEFL iBT and GRE General Test, providing verified baseline training tools intended to lower early application friction.

Expanding Technology and AI-Driven Ancillary Infrastructure

The collaboration aligns closely with Crizac's broader corporate rotation toward full-stack, AI-enabled student mobility infrastructure. Following its successful ₹860 crore initial public offering (IPO) on domestic stock exchanges, the firm has systematically acquired stakes in auxiliary student mobility tools, including AI-driven visa simulators and pre-admission financial engines.

Integrating standardized international assessments like the TOEFL and GRE into this technology framework allows Crizac to provide counseling partners with a unified pipeline. Students can evaluate their language proficiency, practice quantitative reasoning, calculate prospective loan eligibilities, and track visa acceptance variables within a single integrated network.

Official Sources Section

Regulatory filing logs submitted to the National Stock Exchange of India (NSE) and program announcements coordinated through the Educational Testing Service (ETS) corporate headquarters verify that the joint project will deploy across multi-tier Indian cities starting in the current academic quarter.

Quote Section

In a joint organizational presentation detailing the deployment strategy across South Asian educational corridors, the executive leadership team noted:

"According to officials, this partnership represents a significant step forward in democratizing access to global higher education for Indian aspirants. By combining the rigorous measurement standards of ETS with the vast institutional reach and agent network of Crizac, we are equipping local counselors with the authentic tools necessary to guide students effectively from their initial test preparation all the way to university enrollment."

Why It Matters

The joint alliance carries practical implications for daily study-abroad aspirants, independent educational consultancies, and destination universities. For years, Indian test-takers have frequently relied on unverified third-party study guides, leading to volatile score results that impact university admission rates and student visa approvals.

Providing direct access to verified, maker-sourced test preparation materials helps students improve their language proficiency and analytical skills before sitting for exams. For the broader edtech sector, this collaboration sets a new benchmark for corporate alignment, proving that long-term student mobility relies on combining academic readiness with administrative support.

Key Facts at a Glance

• Corporate Partnership: ETS and Crizac Limited have announced a strategic alliance to expand TOEFL and GRE preparation across India.

• B2B Agent Footprint: Official prep tools and testing solutions will deploy through Crizac's network of thousands of domestic education counselors.

• Core Product Focus: The program targets enhanced readiness for the computer-based TOEFL iBT and the GRE General Test.

• Market Context: The rollout follows Crizac’s expansion into full-stack student infrastructure, including AI-led education financing and visa preparation services.

FAQ Section

What is the primary objective of the ETS and Crizac partnership?

The partnership is designed to expand access to official TOEFL and GRE test preparation materials and registration options across India by utilizing Crizac's extensive B2B student recruitment network.

Will students be able to access official preparation materials through local agents?

Yes. Under this framework, independent education consultants aligned with Crizac will be authorized to provide official, maker-sourced ETS preparation tools and test resources directly to students.

Which specific examinations are covered under this new Indian distribution agreement?

The strategic partnership focuses specifically on the Test of English as a Foreign Language (TOEFL) and the Graduate Record Examinations (GRE) portfolios.

Source:

• Corporate Alliance Disclosures, Educational Testing Service (ETS) Media Newsroom.

• Statutory Investor Notifications, National Stock Exchange of India (NSE) Compliance Desk.

• Corporate Development Strategy Registry, Crizac Limited Investor Relations Portal.