From American Riviera Orchard to "As Ever": Meghan Markle's New Chapter Unveiled

Meghan Markle, the Duchess of Sussex, has unveiled a new name for her lifestyle brand, formerly known as American Riviera Orchard. The rebranded "As Ever" was announced via Instagram, just days before the launch of her Netflix series "With Love, Meghan" on March 4. Markle explained that the new name reflects continuity and her enduring passions. The brand will encompass food products, home goods, and personal care items. A website featuring Markle with her daughter Lilibet has been launched, inviting visitors to "save your seat at the table." The rebranding follows trademark issues with the previous name and marks Markle's return to her lifestyle roots, reminiscent of her former blog, The Tig.

 

Source: People, NewsBytes, Economic Times, Tribune, BBC