Havmor Launches Belgian Silky Chocolate Cone with Tamannaah Bhatia

MUMBAI — Havmor Ice Cream, a subsidiary of LOTTE India Corporation Pvt. Ltd., has officially expanded its portfolio with the launch of the Belgian Silky Chocolate Cone. The product, described by the company as its most indulgent chocolate innovation to date, is currently being rolled out across major urban markets in India, including Mumbai, Bengaluru, Pune, and several key cities in Gujarat.

The launch is supported by a large-format outdoor advertising campaign featuring actor Tamannaah Bhatia. The campaign, which began on June 17, 2026, centers on the sensory experience of the product, highlighting its multi-layered design and premium ingredients.

A Multi-Textural Innovation

The Belgian Silky Chocolate Cone is engineered to provide a complex sensory experience. According to product specifications released by the company, the cone features a thick chocolate disc at the top, layered with chocolate cookie inclusions. This leads into the core of the product: a rich chocolate ice cream characterized by a silky-smooth texture, complemented by a molten chocolate center fill.

A distinguishing feature of this new offering is the replacement of the traditional wafer cone with a crispy chocolate bakery cone. The company stated that this choice was intended to add depth and a satisfying crunch that balances the velvety consistency of the interior.

Strategic Marketing and Distribution

The nationwide rollout is part of Havmor’s broader strategy to strengthen its premium ice cream offerings. By leveraging a high-profile brand ambassador like Tamannaah Bhatia, the company is positioning the cone as an "unapologetically indulgent" treat aimed at the growing demographic of consumers seeking discovery-led, premium dessert experiences.

The product is currently available at retail outlets, Havmor’s network of over 250 flagship parlours, and through various quick-commerce platforms. This launch follows a series of recent innovations from the brand, including the seasonal Guava Chilli Ice Cream, as it continues to balance traditional milk-based offerings with modern, experimental flavor profiles.

Official Perspective

In a statement regarding the launch, actor Tamannaah Bhatia remarked on the immersive nature of the product, noting, "Belgian Silky Chocolate Cone is pure indulgence in every bite. What I love most is how rich, immersive, and unapologetically chocolaty the experience feels; it's the kind of treat you genuinely want to pause and savour."

Why It Matters

For the ice cream industry in India, the introduction of the Belgian Silky Chocolate Cone signals a continued focus on premiumization. As consumers increasingly seek "experience-based" consumption, brands are shifting from simple flavor varieties to multi-textural products that justify higher price points. For Havmor, this flagship cone serves as a key pillar in maintaining its competitive edge against both artisanal parlours and multinational ice cream conglomerates.

Key Facts at a Glance

• Product: Belgian Silky Chocolate Cone, a new flagship premium offering.

• Key Features: Chocolate ice cream with a molten center, a chocolate cookie-topped disc, and a crispy chocolate-infused bakery cone.

• Campaign Face: Actor Tamannaah Bhatia leads the nationwide outdoor advertising campaign.

• Availability: Accessible across key markets including Mumbai, Bengaluru, Pune, and Gujarat through retail, parlours, and quick-commerce apps.

FAQ

What makes the Belgian Silky Chocolate Cone different from regular cones?

Unlike traditional cones that use standard wafer shells, this product uses a crispy chocolate bakery cone and includes a molten chocolate core and a chocolate cookie-topped disc for a multi-textural experience.

Where can consumers purchase the new cone?

The product is available through Havmor’s 250+ flagship parlours, general retail stores, and various quick-commerce platforms.

Is this part of a limited-time collection?

Havmor has positioned this as a flagship addition to its portfolio rather than a limited-edition release, marking a strategic focus on its premium chocolate segment.

Source: Passionate in Marketing, FNB News, FoodTechBiz