Hexaware Technologies Scores Big with San Francisco Unicorns Partnership in Major League Cricket

Hexaware Technologies has announced a strategic collaboration with the San Francisco Unicorns, extending through the 2026 Major League Cricket season. As the team's Official Partner, Hexaware will feature its branding on players' helmets and caps, along with perimeter signage at matches. This partnership aims to enhance fan engagement and community outreach through innovative digital solutions. The collaboration comes as the Unicorns prepare for their third season, with matches set to be played in the Bay Area for the first time. Hexaware's shares rose 3% to Rs 828 following the announcement, reflecting investor optimism about this sports-tech venture.

 

Sources: PR Newswire, Moneycontrol, Business Standard