India’s Instamart Shopping Haul 2025: From Rs 10 Buys To Rs 4.3 Lakh iPhone Splurge

Swiggy’s quick commerce platform Instamart has released its annual order analysis for 2025, painting a vivid picture of India’s evolving shopping habits. What began as a service for groceries and essentials has now transformed into a full-fledged retail ecosystem, with consumers ordering everything from smartphones and gold coins to quirky items in bulk.

The highlight of the year was a Hyderabad-based gadget enthusiast who spent Rs 4.3 lakh in a single transaction on three iPhone 17s. Another top spender shelled out Rs 22 lakh cumulatively on 22 iPhones, 24K gold coins, and everyday essentials like eggs and milk. Meanwhile, a Chennai customer made headlines by ordering condoms worth over Rs 1 lakh, reflecting the platform’s diverse product reach.

Instamart’s report also revealed fascinating festival-driven trends. On Valentine’s Day, Indians ordered nearly 666 roses per minute, while gold purchases surged 400% during Diwali. The smallest cart of the year was a Rs 10 printout in Bengaluru, underscoring the platform’s accessibility across income groups.

Key Highlights

• Orders ranged from Rs 10 printouts to Rs 4.3 lakh iPhone purchases
• Hyderabad user spent Rs 22 lakh on iPhones, gold coins, and essentials
• Chennai customer ordered condoms worth Rs 1 lakh in 2025
• Valentine’s Day saw 666 roses ordered per minute; Diwali gold orders surged 400%
• Instamart’s expansion reflects quick commerce evolving into mainstream retail beyond groceries
• Tier-II cities contributed significantly to growth, highlighting wider adoption of instant delivery services
• Instamart’s 2025 haul demonstrates how quick commerce has become embedded in India’s everyday shopping culture. From luxury gadgets to quirky essentials, the platform’s data reveals a nation embracing convenience, variety, and spontaneity in its purchases.

Sources: Livemint, NewsBytes, Moneycontrol, YourStory, MediaBrief