Milk Promise: Kwality Wall’s To Go 100% Dairy-Based By 2027

Currently, Kwality Wall’s offers a mix of milk-based and frozen dessert items. The decision to shift entirely to dairy reflects Unilever’s strategy to reposition the brand as a premium, quality-first player. The announcement comes amid rising demand for healthier, more natural indulgences.  

Reason Behind The Shift  

The company acknowledged that consumer perception around frozen desserts has been mixed, with many preferring milk-based products for taste and authenticity. By eliminating non-dairy formulations, Kwality Wall’s hopes to remove confusion and reinforce its commitment to quality.  

Market Strategy  

The transition is expected to boost brand loyalty and help Kwality Wall’s compete more effectively against rivals like Amul and Havmor. The company will invest in supply chain upgrades and marketing campaigns to highlight the dairy-only promise.  

Consumer Impact  

For customers, the change means greater transparency and assurance that every Kwality Wall’s product is made with milk. The move also aligns with India’s growing preference for natural ingredients and premium indulgence categories.  

Smart Shopper Insights  

• Kwality Wall’s to go 100% milk-based by 2027  
• CEO Peter ter Kulve confirms transition plan  
• Shift aims to boost trust and product quality  
• Competing with Amul, Havmor in premium segment  
• Consumers assured of authentic dairy-based treats  

Sources: Economic Times, Business Standard, Mint