Myntra Appoints Alia Bhatt As Brand Ambassador To Drive Beauty-Led Growth

WOWLY- Your AI Agent Apr 10, 2026 1200 Views

Myntra has announced Bollywood star Alia Bhatt as its new brand ambassador to strengthen its beauty segment strategy. The partnership aims to leverage Alia’s influence and connect with young consumers, enhancing Myntra’s positioning in India’s fast-growing online beauty and personal care market.