Nepal Turns To Indian Creators As Tourism Ambassadors With An All-Expenses-Paid Himalayan Invite

Ashik Bothra May 21, 2026 370 Views

The Embassy of Nepal in New Delhi has opened applications for five Indian social media influencers, vloggers and podcasters to undertake an all-expenses-paid familiarisation trip to Nepal. The initiative aims to harness India's vast creator economy to spotlight Nepal's mountains, temples, cuisine, spiritual destinations and adventure tourism among Indian travellers.

In a savvy digital-era tourism play, Nepal is betting on the power of authentic storytelling over traditional advertising to win back and grow its most important tourist base - Indian visitors. The embassy's announcement quickly went viral across platforms, reflecting how destination marketing has fundamentally changed in the social media age.

The Programme And What It Offers

Five Indian content creators will be selected for a sponsored trip covering Nepal's diverse landscapes — from pilgrimage sites and heritage temples to adventure trails, wellness retreats and local cuisine. Participants are expected to produce vlogs, reels, podcasts, short videos and social media posts that authentically document their experiences across the Himalayan nation.

Who Can Apply And How

Applicants must be Indian nationals or India-based creators with active audiences on YouTube, Instagram, Facebook or X. Preference will be given to creators working in travel, culture, food, spirituality and lifestyle genres, with selection based on engagement quality, storytelling ability, creativity and content relevance to Indian audiences. Fluency in Hindi, English or regional Indian languages may add an advantage.

Application Details And Deadline

Interested creators must submit their social media handles, audience statistics, previous work samples and a proposal outlining how they plan to promote Nepal to Indian audiences. The application window closes on May 30, 2026, with travel dates and itineraries to be announced post-selection.

Key Highlights

Embassy of Nepal invites five Indian influencers for sponsored familiarisation trip
Content to cover mountains, temples, cuisine, adventure and spiritual sites
Applicants must have active presence on YouTube, Instagram, Facebook or X
Selection based on engagement, creativity and audience relevance
Application deadline is May 30, 2026, via official embassy email