Apples in July? Himachal’s Harvest Rakes in Juicy Returns

Himachal apple season has started on a strong note with the early varieties of Spur, Tydeman, and Red Gold fetching good prices in wholesale markets. With over 10 lakh boxes sold up to July 18, farmers and traders are celebrating a good beginning to the crop.

Market momentum and price

Farmers are receiving Rs 2,000 to Rs 5,000 per 20-kg box, based on quality and maturity

Spur variety was retailed at Rs 2,000 per box, while premium foreign varieties touched Rs 5,000

Dhalli and Solan mandis are witnessing massive arrivals, with over 1 lakh boxes arriving in 20 days

Packaging and quality control

Standard universal cartons have become the norm, enhancing fruit visibility and price standardization

Traders discourage the addition of under-ripe apples, that are penalized for bad maturity and color

Nepal and Bihar customers are ordering in bulk, aided by the quality of the season

Weather and season prediction

Adequate weather and well-planned harvesting must extend the season

Rain and road conditions will be the major consideration in keeping supplies and prices in place

The early start has provided investors with hopes of a longer, more profitable season

Local voices

Producers such as Roshan Sharma and traders such as Narendra Thakur highlight the benefits of earlier picking and quality inspection

Consumers like Ashok Kumar are happy with the fruits, as they have already bought 10,000 to 15,000 boxes

Sources: ANI, Devdiscourse, Economic Times, WebIndia123, ABP Live.
 

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