Black Friday 2025: India Breaks Records With 20–25% Sales Surge

Updated: November 29, 2025 17:00

Image Source : The Economic Times

India’s Black Friday 2025 shopping season smashed records with a 20–25% surge in sales compared to last year. Retailers and e-commerce platforms launched deals a week early, sustaining momentum beyond Cyber Monday. The trend highlights India’s growing appetite for global shopping festivals, even after a blockbuster Diwali season.

India’s retail and e-commerce landscape witnessed unprecedented activity during Black Friday 2025, as consumers embraced the global shopping festival with enthusiasm. According to reports, sales surged by 20–25% year-on-year, marking one of the strongest performances for the event in India. The momentum was fueled by aggressive promotions, early launches, and strong consumer demand across categories.

Key highlights from the announcement include

Retailers and e-commerce platforms including Flipkart, Tata CLiQ, Nykaa, Croma, Samsung, Reliance Digital, Vijay Sales, and Nexus & Phoenix malls rolled out deals as early as November 20.
Sales growth of 20–25% was recorded compared to last year, proving sustained consumer demand even after Diwali.
Promotions extended beyond Cyber Monday, effectively creating a week-long shopping festival.
Categories driving growth included electronics, fashion, beauty, and premium appliances, with consumers opting for planned, high-value purchases.
Offline malls and retail chains reported strong footfall, complementing online sales momentum.
Executives noted that Black Friday is steadily becoming part of India’s retail calendar, though still evolving as a standalone event.
The surge reflects confidence in India’s consumption power and the growing influence of global shopping trends.
Analysts suggest that early deals and extended campaigns will continue shaping consumer behavior in future editions.

This record-breaking performance underscores India’s transformation into a global retail powerhouse, where international shopping festivals are being localized and embraced by consumers. The success of Black Friday 2025 demonstrates the resilience of India’s consumption story, blending festive spending with aspirational purchases and signaling robust growth for the retail sector.

Sources: Times Now, Times of India, Snackfax

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