Brainbees Solutions Ltd, parent of FirstCry, has finalized a ₹24 million deal to increase its stake in HS Fitness to 86.49%. The move strengthens its presence in India’s growing health and wellness sector, aligning with diversification beyond retail. The acquisition underscores Brainbees’ strategy of expanding into lifestyle and fitness markets.
Brainbees Solutions Ltd, widely known for its FirstCry brand, announced a ₹24 million transaction to raise its stake in HS Fitness Pvt Ltd to 86.49%. The deal reflects Brainbees’ strategic intent to diversify into health, wellness, and lifestyle segments, complementing its core retail and e-commerce operations.
HS Fitness, a growing player in India’s fitness industry, offers services and products catering to the rising demand for health-conscious living. With this majority stake, Brainbees gains stronger control over operations, enabling synergies between its retail platforms and fitness offerings.
Industry analysts view the acquisition as part of a broader trend where consumer-facing companies are expanding into wellness ecosystems, tapping into India’s booming fitness market projected to grow at double-digit rates.
Key Highlights
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Deal Value: ₹24 million investment by Brainbees Solutions Ltd.
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Stake Raised: From minority holding to 86.49% majority in HS Fitness.
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Strategic Goal: Diversification into health and wellness alongside retail.
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Market Context: Fitness industry in India witnessing rapid growth.
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Synergy Potential: Integration with Brainbees’ consumer platforms like FirstCry.
Sources: Economic Times, Trendlyne, FirstCry Investor Relations