Brand Concepts Ltd has expanded its licensing agreement with ABG Juicy Couture LLC, reinforcing its role as the official product licensee in India. The partnership will broaden offerings across handbags, travel gear, and accessories, targeting fashion-forward consumers through exclusive stores, multi-brand outlets, and digital platforms.
Brand Concepts Ltd, a leading fashion and lifestyle company, has announced the expansion of its licensing agreement with Authentic Brands Group’s Juicy Couture LLC. This strategic move builds on their existing collaboration, enabling Brand Concepts to design, manufacture, and retail a wider range of Juicy Couture products in India.
The expanded portfolio will include women’s handbags, small leather goods, travel gear, socks, and caps, catering to India’s growing demand for premium lifestyle accessories. Juicy Couture, known globally for its bold colors and glamorous aesthetic, aims to capture the attention of India’s young, fashion-conscious demographic.
The products will be distributed through exclusive brand stores, multi-brand outlets, and e-commerce platforms, ensuring nationwide reach. This expansion underscores Brand Concepts’ strategy to bring international fashion brands closer to Indian consumers while strengthening Juicy Couture’s global footprint.
Key Highlights
-
Licensing Expansion: Brand Concepts to broaden Juicy Couture’s product range in India.
-
Product Categories: Handbags, leather goods, travel gear, socks, caps.
-
Target Audience: Young, fashion-forward Indian consumers.
-
Distribution Channels: Exclusive stores, multi-brand outlets, digital commerce.
-
Strategic Impact: Enhances Juicy Couture’s presence in India’s premium fashion market.
Sources: MarketScreener, Economic Times, Indian Retailer