Campa Sure Water: Reliance’s Refreshing New Challenge In The Packaged Water Market

Reliance Industries Limited is gearing up to enter the bottled water market with the launch of Campa Sure water, reviving the historic Campa brand. To optimize costs and enhance distribution, Reliance is collaborating with regional manufacturers, aiming to offer competitive pricing and wide accessibility.

 

Key Highlights Of The Launch

 

Campa Sure water aims to leverage Reliance’s expansive retail network and brand recognition to capture market share in the fast-growing packaged water segment.

 

Partnering with local regional makers allows Reliance to reduce manufacturing and logistics costs, ensuring affordable pricing for consumers across urban and rural areas.

 

The product launch marks Reliance’s strategic diversification into FMCG, complementing its existing portfolio.

 

Market And Consumer Impact

 

With rising awareness about safe drinking water and increased demand for quality packaged water, Campa Sure positions itself as an accessible and trustworthy option.

 

Collaboration with regional players is expected to support local economies while enhancing supply chain efficiency.

 

Reliance’s entry intensifies competition, potentially benefiting consumers through better quality and pricing innovation.

 

Sources: Economic Times, Business Standard, Moneycontrol October 2025