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Corner Store, Rebooted: Reliance’s ‘Smart Kirana’ Push Aims to Digitize 1 Million Grocery Shops

Updated: July 20, 2025 15:00

Image Source : Mid-day
Reliance Retail has launched its ambitious ‘Smart Kirana’ program, aiming to digitize one million neighborhood grocery stores across India. The initiative blends technology with tradition, helping small retailers modernize without losing their local touch.
 
What the Program Offers
  • Participating kirana stores receive access to JioMart’s digital catalog, enabling online order fulfillment and inventory management
  • Reliance provides merchant POS machines, barcode scanners, and training in digital payments and app-based ordering
  • Stores are integrated into a hyperlocal delivery network, allowing same-day service through JioMart or nearby Smart Point hubs
Why It Matters
  • India has over 12 million kirana stores, many of which operate without digital tools or formal supply chains
  • The program helps small retailers compete with quick-commerce platforms by offering.
Real-time inventory tracking
  • Access to wholesale pricing and private-label products
  • Digital storefronts with vernacular support
Community and Economic Impact
  • Digitized kiranas can expand product offerings, reduce stockouts, and improve customer retention
  • Reliance’s model preserves the shopkeeper’s role in last-mile delivery, reinforcing trust and familiarity
  • The initiative is expected to generate thousands of micro-entrepreneurship opportunities and boost local employment
Challenges Ahead
  • Adoption depends on ease of use, language accessibility, and low-cost tech integration
  • Reliance plans to roll out support centers and WhatsApp-based training modules to bridge digital literacy gaps
Sources: DNA India, Logistics Insider, Economic Times, Business Standard, Reliance Retail.

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