Persistent Systems has launched its Experience Transformation (XT) Studio in Pune, India, aimed at scaling AI-driven innovation and delivering immersive, design-led client experiences. The studio blends creativity with technology, helping enterprises streamline workflows and build impactful solutions across the product lifecycle.
Persistent Systems, a global leader in digital engineering and enterprise modernization, announced the launch of its state-of-the-art XT Studio on October 30, 2025. The studio is a purpose-built space for co-creation, enabling clients to reimagine user journeys through AI-powered design thinking and agile development.
The XT Studio addresses a growing need for enterprises to bridge advanced AI capabilities with real-world user experience. By embedding human-centered design early in the development cycle, Persistent aims to reduce rework, improve ROI, and deliver seamless digital products. The studio features flexible workspaces for innovation sprints, journey mapping, and rapid prototyping.
Major takeaways:
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XT Studio launched in Pune to scale immersive, AI-powered client experiences
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Built for co-creation using design-led architecture and agile methodologies
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Focuses on embedding human-centered design early in product development
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Aims to streamline workflows and improve ROI for enterprise clients
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Reinforces Persistent’s leadership in digital transformation and experience engineering
Sources: Persistent Systems, Business Standard, Analytics India Magazine