Doll-iciously Viral! Amul Butters Up to Labubu Mania

Amul, the country's favorite dairy mascot, has swept the nation again with the launch of a witty new topical inspired by the global Labubu doll mania. The "Labubu wave" that swept social media and celebrity culture has now been "Amul-ized"—marrying popular culture appeal with good old-fashioned, saucy wordplay.

 

What's The Topical Latest?
 

The latest picture from the company shows the Amul girl sitting cross-legged with a slice of buttered bread, along with a Labubu doll seated on a stool. A block of butter and a knife are added to the breakfast scene.

 

The banner? "Labubhook laggi hai?" (a pun on "Labubu" and "bhook" for hunger) at the top, and the punchline underneath: "Eat doll-ops."

 

Why Is it Viral?
 

Labubu, a design by Hong Kong's Kasing Lung, is the jewel of "The Monsters" collectible figurine series. Its quirky appearance and star fan base have turned it into a craze among young collectors.

 

The dolls have been spotted with international celebrities such as Kim Kardashian, Paris Hilton, and Simone Biles, and this has resulted in a frenzy among collectors and internet sensations on TikTok and Instagram throughout Asia and India.

 

Amul's spin on the trend rings true as Labubu dolls arrive in Indian stores, with influencers showing off their discovery in bags and social media posts.

 

Amul's Signature Style The subject matter blends contemporary popular culture with Amul's history of social commentary—often using puns, visual humor, and tongue-in-cheek allusions to popular issues.

 

This commercial is one in a series of Amul topicals in recent times, from recalling Indian war heroes to international fashion events and public food, sports, and lifestyle trends.

 

Key Highlights

 

Creative fusion: Witty blend of food, collectibles, and internet culture.

 

Celebrity fuel: Labubu's global moment, now with an Indian twist courtesy of Amul.

 

Social media buzz: Amul's fans praise it for being eternally hip and "always cooking" trending concepts.

 

Brand engagement: Affirms Amul's position as a cultural storyteller through its timely commentary. 

 

Source: NDTV Food, Instagram/@amul_india, Indian Express, NDTV Lifestyle