Image Source: Techlusive
Key highlights
Samsung’s newest lineup of foldable smartphones—the Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Z Flip7 FE—has taken India by storm, amassing an impressive 2.1 lakh (210,000) pre-orders just 48 hours after launch on July 9, 2025. This surge matches the opening frenzy previously seen with the Galaxy S25 series, underscoring the rapidly growing appetite for foldable technology among Indian consumers.
Record-Breaking Reception
The 2.1 lakh pre-orders in the first two days set a new benchmark for Samsung’s foldable segment in India, rivaling the company’s flagship S-series performance and highlighting a mainstream shift toward innovative device formats.
The exceptional demand comes despite premium pricing: Galaxy Z Fold7 launched at ₹1.75 lakh to ₹2.11 lakh, Galaxy Z Flip7 ranges from ₹1.10 lakh to ₹1.22 lakh, and the more accessible Galaxy Z Flip7 FE starts at ₹89,000.
Samsung attributes this success to a blend of pioneering technology—such as ultra-lightweight designs, AI-powered features via One UI 8, a top-end Snapdragon 8 Elite processor, a brighter 8-inch Dynamic AMOLED 2X display, and a 200MP camera.
The “Made in India” emphasis and exclusive launch offers, including attractive EMI schemes and free storage upgrades, further fueled consumer enthusiasm.
Market Impact and the Road Ahead
JB Park, President and CEO of Samsung Southwest Asia, noted this milestone as proof of Indian consumers’ readiness to embrace next-gen technology, especially among a younger, tech-savvy audience.
Analysts highlight that Samsung’s strategy in designing for Indian tastes and manufacturing domestically has paid off, putting foldables on par with traditional flagships and strengthening Samsung’s position against rivals in the premium segment.
Samsung continues to run aggressive marketing and partnership campaigns, with devices available for pre-order in both online and offline channels, tapping into the festive and back-to-school demand surge.
With pre-orders nearly equalling those of the Galaxy S25 during the same period, Samsung’s seventh-generation foldables have firmly cemented their place as a mainstream choice in India’s dynamic smartphone market.
Sources: Moneycontrol, NDTV Profit, SammyFans
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