At the CII Big Picture Summit 2025, Information & Broadcasting Secretary Sanjay Jaju emphasized that India must transform its creative potential into global impact. Highlighting the role of AI, innovation, and storytelling, he urged the media and entertainment sector to embrace technology, strengthen soft power, and build globally competitive content ecosystems.
India’s creative economy is at a turning point. Speaking at the CII Big Picture Summit in Mumbai, I&B Secretary Sanjay Jaju called on the media and entertainment industry to leverage technology and creativity to achieve global recognition. He stressed that India’s vast talent pool must be harnessed to produce content that resonates internationally.
Jaju noted that Artificial Intelligence (AI) will be a transformational force, reshaping production, distribution, and audience engagement. He urged industry leaders to embrace innovation while ensuring ethical guardrails. The summit also spotlighted India’s potential to expand its soft power through storytelling, film, and digital platforms.
Major Takeaways
Global Ambition: India must convert creative talent into globally competitive content and businesses.
AI Integration: Technology is expected to revolutionize the media and entertainment sector.
Soft Power: Creative industries can enhance India’s cultural influence worldwide.
Collaborative Ecosystem: Industry-government partnerships are vital for scaling innovation.
Future Vision: The WAVES Summit was described as a movement inspiring continuous creativity and progress.
Notable Updates
Proof-of-concept studies for direct-to-mobile broadcasting are underway at IIT Kanpur.
Stakeholder consultations are shaping the roadmap for new-age media technologies.
The summit reinforced the need for sustainable growth models in creative industries.
Conclusion: India’s creative sector is poised for global impact, provided it embraces technology, collaboration, and innovation. As Sanjay Jaju highlighted, the journey from potential to influence will define India’s role in the global media and entertainment landscape.
Sources: Economic Times