Global Eco-Certification Puts Shivrajpur on the Map, Boosting Coastal Tourism in Gujarat

Shivrajpur Beach, located just 12 km from Dwarka in Gujarat, has emerged as a shining jewel in India’s coastal tourism landscape. Its prestigious Blue Flag certification, awarded in 2020, continues to boost Gujarat’s tourism profile, drawing both domestic and international travelers in record numbers. The recognition, granted under 32 stringent global criteria covering water quality, safety, environmental management, and visitor amenities, has positioned Shivrajpur as one of India’s most pristine and sustainable beaches.

Key Highlights

Blue Flag Status: Shivrajpur is Gujarat’s first Blue Flag beach, symbolizing international standards of cleanliness, safety, and eco-friendliness.

Tourism Growth: According to Gujarat government data, more than 13.5 lakh tourists visited Shivrajpur in the past two years—6.78 lakh in 2023 and 6.80 lakh in 2024—showcasing its rising popularity.

Visitor Experience: With powdery white sands, clear waters, and adventure options like scuba diving, the beach has become a hotspot for leisure and eco-tourism.

Economic Impact: The influx of tourists has strengthened local employment and regional economic growth, aligning with the state’s broader tourism push.

National Drive: Shivrajpur’s success resonates with the “Dekho Apna Desh” initiative, launched by Prime Minister Narendra Modi to promote domestic tourism across categories such as heritage, nature, and adventure.

Future Plans: The beach will be showcased as a coastal tourism destination during the upcoming Vibrant Gujarat Regional Conference for Saurashtra and Kutch, further enhancing its visibility.

Broader Significance

The recognition of Shivrajpur Beach underscores Gujarat’s commitment to sustainable tourism and environmental stewardship. By meeting international standards, the state has not only elevated its coastal tourism profile but also created a model for other Indian beaches to follow. The beach’s growing popularity highlights how eco-certifications can directly translate into economic and cultural benefits, making it a cornerstone of Gujarat’s tourism strategy.

Sources: WebIndia123, Times of India, Lokmat Times