Government Streamlines Communication: Media Heads for Every Ministry

Inside the announcement  
According to Hindustan Times and the Press Information Bureau, the SOP dated November 17, 2025, designates the senior-most PIB officer in each ministry as the Chief of Media and Communications. The role will serve as the single point of contact for all media, publicity, and communication-related activities. This step comes after concerns about fragmented messaging and overlapping responsibilities among multiple Indian Information Service officers.  

Notable updates  
• Appointment structure: Each ministry will now have one designated Chief of Media and Communications  
• Role clarity: Chiefs will oversee campaigns, media queries, and official communication strategies  
• Streamlining: Replaces the earlier system of multiple officers handling fragmented responsibilities  
• Coordination: Ensures better alignment between ministries and PIB headquarters  
• Implementation: SOP circulated to all officers and senior PPS to secretaries for immediate compliance  

Major takeaway  
By appointing dedicated media heads, the government is seeking to professionalize and centralize its communication strategy. This reform is expected to reduce duplication, improve transparency, and deliver clearer, more consistent messaging to the public.  

Sources: Hindustan Times, Press Information Bureau