Image Source : TravelBiz Monitor
The Ministry of Tourism, Government of India, has signed a two-year Memorandum of Understanding (MoU) with Mastercard to enhance India’s appeal as a premium travel destination. The collaboration will leverage Mastercard’s global platforms, including its Priceless program, to showcase India’s cultural, spiritual, and culinary treasures worldwide.
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The Ministry of Tourism and Mastercard have entered into a strategic two-year MoU aimed at strengthening India’s position as a global tourism hotspot. The partnership will focus on curating unique experiences for domestic and international travelers, while also promoting secure and responsible digital payment practices across the tourism ecosystem.
Key highlights from the announcement include
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The MoU will leverage Mastercard’s Priceless program to spotlight India’s rich cultural, spiritual, natural, and culinary heritage.
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Marketing campaigns will be jointly executed to attract diverse traveler groups, starting with Goa, Varanasi, and parts of Andhra Pradesh.
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The collaboration will engage both public and private stakeholders to strengthen India’s tourism infrastructure.
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Digital payment solutions will be promoted to ensure safe and seamless transactions for travelers.
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The initiative is expected to boost India’s global visibility and enhance its competitiveness in the tourism sector.
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Tourism Minister Gajendra Singh Shekhawat emphasized that India offers travelers a wealth of experiences rooted in heritage, culture, spirituality, and cuisine.
This MoU marks a significant step in positioning India as a premium destination, combining Mastercard’s global reach with India’s diverse tourism offerings to attract travelers worldwide.
Sources: Mastercard Newsroom, TravelBiz Monitor, BW Hotelier
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