French President Emmanuel Macron’s reflective aviator sunglasses—worth around ₹70,000—became an unexpected sensation at the World Economic Forum in Davos. The look sparked social‑media buzz and even drew a public remark from U.S. President Donald Trump, who joked, “What the hell happened?” The eyewear choice overshadowed policy discussions and sent the brand trending online.
The World Economic Forum in Davos is usually dominated by global policy debates, but this year, Emmanuel Macron’s eyewear stole the show. The French President appeared in blue reflective aviator sunglasses, worn indoors during his address—instantly triggering memes, fashion commentary, and a spike in online searches for the luxury brand.
The moment gained even more traction when Donald Trump, speaking a day later, referenced Macron’s look with his trademark humour:
“I watched him yesterday with those beautiful sunglasses… What the hell happened?”
Reports note that Macron has been wearing the shades due to an eye‑health issue, but that didn’t stop the internet from dubbing him the “Top‑Gun President.” The sunglasses became a cultural flashpoint, overshadowing discussions on trade, Europe‑U.S. relations, and global economic tensions.
Key Highlights / Major Takeaways
Macron’s ₹70,000 aviator sunglasses go viral at Davos
Trump publicly comments on the look, sparking laughter and headlines
Social media floods with memes and “Top‑Gun” comparisons
Eyewear brand sees surge in attention and calls
Macron reportedly wearing shades due to an eye condition
Conclusion
In a summit meant for serious diplomacy, Macron’s sunglasses delivered an unexpected pop‑culture moment—blending politics, personality, and fashion in a way only Davos can.
Sources: LiveMint, OneIndiaOneindia, Politico