Mercedes F1 Valued at $6 Billion as Toto Wolff Prepares Partial Stake Sale

Inside Toto Wolff’s Strategic Stake Sale Amid F1’s Soaring Valuations

In a landmark move for Formula One’s commercial evolution, Toto Wolff is in advanced discussions to sell a mid-single-digit percentage of his 33% stake in Mercedes-AMG Petronas Formula One Team. The transaction, reportedly involving CrowdStrike CEO George Kurtz, would value the team at approximately £4.6 billion ($6 billion), setting a new benchmark in motorsport valuations.

Key Highlights:

- Wolff will continue as team principal and CEO, maintaining operational leadership.

- The buyer is not officially confirmed, though George Kurtz is widely speculated to be involved.

- This valuation surpasses McLaren’s £3.5 billion mark set in September 2023.

- Mercedes F1’s valuation has surged nearly sevenfold since INEOS joined as a partner in 2020.

- Ownership structure remains unchanged: Mercedes-Benz, INEOS, and Wolff will retain equal one-third stakes.

This development underscores Formula One’s growing appeal among global investors and its transformation into a high-value commercial sport.

Sources: Sportico, BBC Sport, The Telegraph, Shropshire Star, Yahoo Sports, The Independent, Economic Times.