Nazara Technologies Ltd., through its subsidiary Absolute Sports, has entered into a franchise agreement with PWR Indian League to operate the Mumbai team in the upcoming Indian Pickleball League. The deal includes an annual franchise fee of up to ₹50 million with an 8 percent escalation clause.
Nazara Technologies Ltd., a leading gaming and sports media company, announced that its wholly-owned subsidiary Absolute Sports Pvt. Ltd. has signed a franchise agreement with PWR Indian League and Tour Pvt. Ltd. The agreement grants Absolute Sports exclusive rights to operate the Mumbai franchise in the Indian Pickleball League, marking Nazara’s entry into professional sports team ownership.
The franchise deal includes digital rights and content development responsibilities, aligning with Nazara’s strategy to integrate sports media and fan engagement.
Key Highlights From The Franchise Agreement:
- Absolute Sports will manage the Mumbai franchise in the Indian Pickleball League
- The agreement includes an annual franchise fee of up to ₹50 million, with an 8 percent annual escalation
- Rights cover team operations, digital content, and fan engagement platforms
- The Indian Pickleball League is expected to launch in early 2026, targeting urban youth and recreational athletes
- Nazara aims to leverage Sportskeeda’s reach to build a strong digital community around the franchise
- Management views this move as a strategic extension into sports IP monetization and grassroots engagement
- The franchise will develop its own digital assets, including website and social media channels
Nazara’s foray into pickleball reflects its broader ambition to blend sports entertainment with digital media innovation.
Sources: Business Upturn, Rediff MoneyWiz