Pavna Sports Ventures and Kri Entertainment Forge India’s First Integrated Sports & Entertainment Powerhouse

Updated: November 02, 2025 14:26

Image Source: SportsMint Media

Pavna Sports Ventures and Kri Entertainment, along with On Stage Talents and Weddings by IQ, have united to form Pavna Sports & Entertainment Pvt. Ltd., India’s first comprehensive sports and entertainment ecosystem. Combining expertise in sports management, talent, live events, and luxury experiences, they aim to redefine India’s entertainment landscape and expand globally.

In a landmark development for India's entertainment and sports industries, Pavna Sports Ventures and Kri Entertainment have joined forces in a historic merger to establish Pavna Sports & Entertainment Pvt. Ltd., touted as India’s first fully integrated sports and entertainment powerhouse. This strategic alliance furthers a vision to create a unified ecosystem that seamlessly blends sports, entertainment, live experiences, and hospitality with creativity and operational excellence.

Key Highlights:

The Merger and Stakeholders: The merger includes major players—Pavna Sports Ventures, known for its deep roots in sports management, team ownership, and leagues; Kri Entertainment, a leader in talent management and entertainment IP; On Stage Talents (OST), known for artist management and brand collaborations; and Weddings by IQ (IQW), specialists in luxury events and high-end experiences.

Unified Vision: Swapnil Jain, Managing Director of the new venture, emphasizes collaboration and shared ambition, describing the merger as a celebration of creativity, scale, and industry performance, aiming to create a future-ready institution that spans sports and entertainment inclusively.

Leadership Insight: Shvate S. Kaull, Chairman and Managing Director of Kri Entertainment, highlights the convergence of entertainment, talent, and sports to build a “talent-first” powerhouse inspired by collaboration and integrity. Other leaders echo this sentiment, foreseeing a platform empowering artists, brands, and audiences alike.

Expansive Growth Plan: Headquartered in Mumbai’s Signature by Lotus, the company plans expansion across India and the Middle East. Future initiatives include a Pan-India concert series, new global sports leagues slated for 2026, and international collaborations, reflecting ambitions to drive Indian talent to global prominence.

Diverse Portfolio: The entity will deliver world-class IPs spanning sports tournaments, concerts, theatrical productions, luxury weddings, artist management, and influencer partnerships, marrying creative excellence with large-scale commercial scalability.

Pavna Sports & Entertainment Pvt. Ltd. aims to pioneer a unique integrated model defining the next era of India’s sports and entertainment sectors, fostering compelling experiences that resonate globally while rooted in Indian ingenuity.

Sources: Business Standard, ANI Press Release, SportsMint Media, Indian Express

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