Posting Zero: How Privacy and Fatigue Are Rewriting Social Media Culture

Inside the announcement  
According to Firstpost’s Vantage show hosted by Palki Sharma, the phenomenon dubbed “Posting Zero” highlights a cultural shift in online behavior. Social media timelines are increasingly dominated by ads and influencer promotions, while authentic posts from everyday users are dwindling. Many are retreating to closed networks like WhatsApp and Snapchat, preferring private sharing over public feeds. The program underscores how fears of data exploitation and the erosion of authenticity are transforming internet culture.  

Notable updates  
• Trend: Decline in public posting, especially among Gen Z and millennials  
• Privacy concerns: Rising fear of AI misuse of photos, videos, and voice data  
• Shift in behavior: Preference for private sharing on WhatsApp statuses, Snapchat, and closed groups  
• Content overload: Ads and influencer promotions crowding timelines, reducing authenticity  
• Cultural impact: Social media evolving from open expression to curated, private interactions  

Major takeaway  
The decline in public posting signals a transformation in digital culture. Social media is no longer the default space for authentic sharing; instead, users are carving out smaller, safer circles, redefining how communities connect online.  

Sources: Firstpost – Vantage with Palki Sharma, The New Indian Express, LinkedIn analysis