Radiowalla Partners with Reliance Retail to Revolutionize In-Store Digital Screen Engagement

Radiowalla Network Limited has entered a strategic tie-up with Reliance Retail Ventures Limited to roll out cutting-edge digital screens in retail outlets, transforming the in-store customer experience through engaging visual content and promotions. This collaboration capitalizes on Radiowalla’s strong expertise in retail audio and digital signage solutions, expanding its digital out-of-home (DOOH) advertising network.

The partnership enables concurrent delivery of curated brand messaging, point-of-sale advertising, and promotions across Reliance Retail’s diverse chain of stores, enhancing shopper engagement and brand recall. Radiowalla’s technology includes cloud-based content management, real-time dashboards, and interactive touch screens, enabling flexible, data-driven advertising tailored to local shopper preferences.

This initiative supports Radiowalla’s vision to build India’s largest retail media network and complements its existing presence in over 30,000 retail outlets pan-India. The tie-up with Reliance Retail significantly boosts Radiowalla's scale and influence, creating new monetization avenues through impactful digital engagement at the point of purchase.

Key Highlights:

Strategic alliance between Radiowalla and Reliance Retail to deploy digital screens across stores.

Enhanced in-store engagement via dynamic brand messaging and targeted promotions.

Radiowalla’s advanced technology offers cloud-based content management and real-time analytics.

Partnership expands Radiowalla’s DOOH footprint, leveraging Reliance Retail’s large network.

Drives new advertising revenue streams by optimizing customer experiences and brand recall.

Reinforces Radiowalla’s leadership in retail media with pan-India presence.

Supports evolving consumer trends towards interactive and data-driven retail advertising.

Sources: NSE India, Radiowalla Network Ltd Investor Presentation, Medianews4u, Reliance Retail official publications