Ranveer Singh’s much-anticipated film Dhurandhar has sold over 12,000 tickets ahead of release, but controversy surrounds soaring ticket prices that have touched Rs 2,200 in premium multiplexes. While fans eagerly await the film, industry watchers warn that pricing backlash could overshadow its strong pre-release momentum.
Ranveer Singh’s upcoming film Dhurandhar has become the talk of the town, not only for its star power but also for the heated debate around ticket pricing. The film, directed by acclaimed filmmaker Karan Malhotra, has already sold more than 12,000 tickets in advance bookings, signaling strong audience interest. However, the steep rise in ticket prices—reaching as high as Rs 2,200 in select premium theatres—has sparked criticism from fans and industry analysts alike.
Key highlights from the announcement include
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Dhurandhar has sold over 12,000 tickets in advance bookings across major multiplex chains.
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Premium ticket prices have surged to Rs 2,200, making it one of the costliest Bollywood releases in recent times.
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The controversy has triggered debates on affordability and accessibility of cinema for wider audiences.
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Despite criticism, advance sales reflect strong demand, particularly in metro cities like Mumbai and Delhi.
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Ranveer Singh’s star appeal and the film’s high-octane action narrative are driving pre-release buzz.
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Industry experts note that while premium pricing strategies boost short-term revenues, they risk alienating middle-class audiences.
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The film’s producers argue that Dhurandhar’s scale, production value, and IMAX release justify higher ticket costs.
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Social media reactions remain divided, with some fans defending the pricing as part of a global trend in blockbuster releases.
The Dhurandhar controversy highlights the growing tension between commercial strategies and audience expectations in India’s film industry. While advance bookings suggest strong box office potential, the backlash over ticket affordability could influence long-term performance. As Ranveer Singh gears up for release, the film’s reception will test whether premium pricing can coexist with mass appeal.
Sources: Economic Times, Hindustan Times, India Today, Bollywood Hungama