Rockingdeals Circular Economy Signs Strategic Partnership with Amazon to Repurpose Products with Limited Shelf Life

Rockingdeals Circular Economy Limited, a leader in B2B re-commerce and sustainable procurement solutions, announced a strategic partnership with Amazon to handle products nearing the end of their shelf life. Under this agreement, Rockingdeals will repurpose and manage inventory with less than 30% shelf life remaining, significantly reducing waste and environmental impact.

The collaboration aligns with Rockingdeals’ mission to promote circular economy practices—extending product lifecycles, minimizing raw material extraction, and encouraging reuse and refurbishment. With an extensive distribution network covering metropolitan and remote areas, Rockingdeals offers a wide range of products including home appliances, apparel, electronics, and more.

This partnership allows Amazon to leverage Rockingdeals' expertise in managing excess or open-box inventory sustainably, while providing cost-effective and eco-friendly solutions to end consumers. Rockingdeals will also contribute to generating carbon credits and advancing resource efficiency through in-house recycling capabilities.

The strategic move accelerates both companies' commitments towards environmental sustainability, responsible consumption, and reduced waste generation in India’s fast-growing e-commerce sector.

Key Highlights

Rockingdeals signs strategic deal with Amazon for repurposing products with under 30% shelf life.

Partnership advances circular economy by promoting reuse, refurbishment, and waste reduction.

Rockingdeals specializes in bulk trading of excess, open-box, and refurbished products across multiple categories.

Network spans Tier I, II, III cities and remote regions, enhancing product reach and sustainability impact.

Initiative supports carbon credit generation and resource efficiency through recycling facilities.

Partnership strengthens Amazon’s sustainability efforts in product lifecycle management.

Focus on building an eco-friendly, cost-effective alternative for consumers.

Sources: NSE India official releases, Rockingdeals Circular Economy Limited disclosures, Amazon sustainability initiatives