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Rub, Pop, Repeat: Why Painkillers Are India’s New Lifestyle Staple

Updated: July 19, 2025 08:38

Image Source : Emergency Dentist London

India’s pain relief industry has doubled in size over five years, now valued at Rs 15,905 crore as of May 2025. This explosive 18% CAGR outpaces the broader OTC market, which grew at 6% CAGR to Rs 80,000 crore.

Key Highlights

- Analgesics dominate with 75% market share; paracetamol leads the pack

- Rubefacients (topical creams and gels) like Omnigel are gaining traction

- Over 2,700 brands now compete, up from 1,552 in 2020

- Popular drugs include Dolo, Zerodol SP, Ultracet, Calpol, Saridon, and Ibugesic Plus

Drivers of Growth

- Urban lifestyle shifts: gym injuries, chronic stress, and sedentary habits

- Post-Covid awareness: consumers now prioritize immediate pain relief

- Ease of access: prescription drugs increasingly available OTC

- Rising self-medication despite medical warnings

Emerging Concerns

- Experts warn of kidney damage and other risks from prolonged use

- Self-medication trend extends to derma products, now a Rs 14,854 crore market

- Gen Z is driving demand for skin creams and anti-inflammatory solutions

Industry Voices

- Cipla Health’s MD cites demand for fast, convenient formats

- Bayer’s South Asia head notes changing attitudes toward pain and productivity

- Physicians link rising demand to obesity, anxiety, and lack of sleep

Outlook

Pain relief is no longer just a symptom fix—it’s a lifestyle staple. But as convenience rises, so does the need for caution.

Source: The Economic Times, PharmaTrac, ET Pharma

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