Screen Shift: Digital Set to Power 50% of India’s Media & Entertainment Industry by 2027

The FICCI-EY report says that the digital media will contribute nearly half of India's media and entertainment industry revenue by 2027, surpassing traditional areas like television, print, and movies. Driven by rising internet penetration and price decline, digital media is expected to grow at an 11.2% compound annual growth rate (CAGR), rising to INR 1.1 trillion.

New media, including digital and online games, will contribute 46% of industry revenues, while the contribution of traditional media will fall to 41%. Advertising will take the lead with 52% of revenues overall, led by e-commerce, social media, and short-form videos.

The sector will see a growth of 7% CAGR and add INR 564 billion to grow to INR 3.1 trillion by 2027. The industry experts once again emphasize the importance of innovative narration to satisfy shifting audience appetites in the present digital-first world.

Source: Economic Times, EY Report