Seamless Spoons & Star-Powered Suppers: Marriott’s Bold Tech Dining Debut with Kareena Kapoor

Marriott International unveiled its most ambitious culinary program to date, which introduces Bollywood superstar Kareena Kapoor Khan as the face of their new tech-powered campaign, "Toh, Aaj Jaana Kahan Hai?" Launched in July 2025, the campaign is aimed at transforming the dining and hospitality experience of Marriott hotel guests across South Asia through the best of technology, storytelling, and celebrity endorsement.

 

Key Highlights:
 

Campaign Name:
"Toh, Aaj Jaana Kahan Hai?" is inspired by the spirit of impromptu, memorable dining moments.

 

Celebrity Face: Kareena Kapoor Khan exudes glamour and integrity, sharing her own special moments spun in the kitchen around the dinner table, and inviting others to do the same.

 

Tech Innovation: Marriott introduces simplified online booking, data-analysis-driven, personalized recommendations, and Bebo-like interactive content for smooth table reservations at its restaurants.

 

Scope: The campaign is executed from July to September 2025 in Marriott's restaurant and lounge chain across key South Asian cities.

 

Experience-Driven: Entertaining films and online storytelling put Marriott restaurants in the spotlight as the go-to spots for everything from casual brunches to sophisticated, intimate dining.

 

Consumer Focus: Through the utilization of advanced online access and targeted information, the campaign will minimize search time, making reservations quicker and smarter.

 

Industry First: Marriott positions this as a trailblazing step ahead in the hospitality sector that will explore deeper into the foodie and experience-driven culture unfolding in India and South Asia.

 

Khushnooma Kapadia, Vice President, Marketing, South Asia, Marriott International, points out that the campaign is a paradigm shift in how consumers discover and book tables: "From very curated recommendations to engaging content, we're making the journey from intent to experience smoother, more intuitive, and inspiring."

 

"Few of my favorite memories have been forged around a table… Marriott's campaign is an invitation to us all to make space for those moments once again." — Kareena Kapoor Khan

 

Source: BW Travel, Fabian Media, Tripura Star News