Renowned singer Shankar Mahadevan has shared his love for Parle-G biscuits, calling them unmatched in delivering “soul satisfaction.” In a recent video, he highlighted the nostalgic comfort of the iconic brand, even showcasing creative dessert recipes using Parle-G. His post resonated widely, reminding Indians of the biscuit’s timeless cultural significance.
Legendary musician Shankar Mahadevan recently took to social media to express his affection for Parle-G, India’s most iconic biscuit. He remarked that while modern cookies may offer variety, none match the nostalgic joy and soul satisfaction of Parle-G, a staple in Indian households for decades.
Mahadevan’s video struck a chord with audiences, as he not only praised the biscuit’s simplicity but also demonstrated five easy dessert recipes using Parle-G — including custard pudding, Swiss roll, choco lava cake, pie, and tiramisu cake. His creative spin showcased how the humble biscuit can be transformed into indulgent treats while retaining its familiar comfort.
The campaign reflects how Parle-G continues to hold cultural relevance, bridging generations with its affordability, accessibility, and emotional connection. For many Indians, Parle-G evokes childhood memories of chai-time snacks, school tiffins, and family gatherings.
Key Highlights / Major Takeaways
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Nostalgic Appeal: Mahadevan calls Parle-G unmatched in delivering “soul satisfaction.”
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Creative Recipes: Demonstrated desserts like custard pudding, Swiss roll, and tiramisu using Parle-G.
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Cultural Icon: Parle-G remains India’s most beloved biscuit, transcending generations.
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Audience Resonance: Video went viral, sparking conversations on food, memory, and tradition.
Sources: NDTV Food, Curly Tales