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Small-Town Surge: Global EdTech Giants Fuel Skill Revolution in India’s Tier-3 Towns

Updated: July 20, 2025 13:38

Image Source : Facebook
India’s Tier3 towns are emerging as unexpected hubs of digital learning, as global EdTech players ramp up support for skillbased education tailored to underserved communities. Backed by rising smartphone penetration and government incentives, the movement is reshaping how students access careerready training.
 
Why Tier3 Towns Are the New Frontier
  • Over 70% of India’s schoolgoing population lives outside metro areas, where traditional coaching is scarce and expensive
  • Affordable smartphones and data plans have made online learning accessible, even in remote districts
  • Aspirations are high: students seek English fluency, exam prep, and joboriented skills without leaving their hometowns
Global and Local Players Step In
  • Startups like PhysicsWallah, Doubtnut, and Pariksha offer lowcost, vernacular content for competitive exams and tech skills
  • International investors are backing platforms like NxtWave and EngineersConnect, which focus on peertopeer skilling and job placement
  • Skill Darpan, incubated in Bihar, delivers AutoCAD and data analytics courses in Hindi, reaching over 5,000 learners
Government and CSR Support
  • Initiatives like PM eVIDYA and DIKSHA promote digital learning in regional languages
  • CSRbacked centers in Odisha and Telangana provide offline access to EdTech tools and mentorship
  • NEP 2020 encourages vocational skilling from Class 6 onward, aligning policy with grassroots innovation
Challenges and the Road Ahead
  • Infrastructure gaps and digital literacy remain hurdles, but startups are adapting with offline features and community outreach
  • The next wave of talent is likely to emerge from these towns, where education is becoming both personal and powerful
Sources: Growth91, YourStory, SkillShark, F6S, ICCTCA.

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