Starry-Eyed Debuts, Box Office Blitz: Saiyaara Steals Gen Z Thunder

Image Source: Collider

Weekend Momentum Gains

Mohit Suri's romantic saga Saiyaara, starring newcomers Ahaan Panday and Aneet Padda, has become the year's surprise success. Saiyaara, which released on July 18, has raked in a staggering Rs 45 crore in just two days, Saturday's being Rs 24 crore—surpassing its Rs 21 crore opening.

Key Highlights

Saiyaara is currently the topgrossing Hindi movie to be led by debuts
It overtook the lifetime figures of Gen Zled films like Loveyaapa (Rs 6.8 crore) and Jigra (Rs 30 crore)
The film will breach Rs 50 crore over the weekend with box office experts predicting a weekend collection of Rs 70–80 crore

Audience Participation and Capacity

Hindi viewing increased from 28.14% in morning shows to 55.4% in the evenings, with a peak of 70.74% in night shows
Cities like Bengaluru and Delhi witnessed over 60% voting, indicating good wordofmouth pull

Strategic Silence Pays Off

Director Mohit Suri opted for zero prerelease promotions, similar to Aashiqui 2. Ahaan and Aneet's new jodi were not promoted, hence the emotional storyline of the movie and the music could talk for themselves.
What's Next As Ajay Devgn's Son of Sardaar 2 has been delayed, Saiyaara enjoys a twoweek standalone run before it will have to contend with Dhadak 2 on August 1.

Sources: Indian Express, NDTV, Hindustan Times, News18, India Today, Moneycontrol, GoodReturns, LiveMint, MSN.