Streaming Success: Digital Media Overtakes TV as India's M&E Sector Soars!

India's Media and Entertainment (M&E) industry has achieved a milestone, surpassing ₹2.5 trillion (about $29.4 billion) in 2024, as per the recent FICCI-EY report. This growth shows a 3.3% rise over last year, ignoring setbacks like subscription revenue decline and a worldwide slow-down in outsourcing of Animation and VFX.

The study mentions the transformative world of India's M&E industry, pushing innovation and technology alignment with evolving digital trends. 

 

Sources: MIT OpenCourseWare, The Print, BW Marketing World, Financial Express, Economic Times