Swiggy’s quirky post declaring rice paired with chocolate ice cream as the “best dessert” has gone viral. The unusual combination triggered a flood of reactions online, ranging from humor and disbelief to outright criticism. While some saw it as playful experimentation, many labeled it a “crime against food.”
India’s food delivery giant Swiggy has once again stirred the internet with its latest social media experiment. Posting a picture of plain steamed rice topped with scoops of chocolate ice cream, the company cheekily captioned it “best dessert.” The bizarre pairing immediately caught attention, sparking a wave of reactions across platforms.
Key highlights from the announcement include
-
The viral post showed rice served with chocolate ice cream, mixed together like a traditional Indian meal.
-
Swiggy’s caption “best dessert” was intended as humor but quickly divided audiences.
-
Social media users expressed shock, with many calling it a “food crime” and questioning the brand’s creativity.
-
Some users joked that this was the reason they preferred rival platforms, while others demanded Swiggy fire its social media manager.
-
A few adventurous voices defended the experiment, noting that unusual food pairings often trend online.
-
The dish drew comparisons to other viral oddities such as gulab jamun paratha, Oreo pakoras, and Maggi desserts.
-
Reports suggest the pairing may have been inspired by Filipino “dirty ice cream,” where unconventional combinations are common.
-
The debate highlights how food brands increasingly use shock value and humor to engage audiences in the digital space.
This incident underscores the growing trend of bizarre food experiments dominating social media. While many users dismissed the rice-and-ice-cream pairing as absurd, the viral traction proves that such content succeeds in sparking conversation and brand visibility. Swiggy’s post may not have won culinary approval, but it certainly captured public attention and reinforced the power of digital engagement in India’s food culture.
Sources: NDTV Food, News18, Livemint