Tata Coffee Grand Cold Coffee Creates ‘Ultimate Chill Zone’ at Horn OK Please Festival 2025

Inside the announcement  
According to Business Standard, PTI News, and Tribune India, Tata Coffee Grand Cold Coffee has partnered as Associate Partner for the Delhi edition of Horn OK Please Festival, scheduled on November 29–30, 2025 at JLN Stadium. The brand’s activation aims to provide attendees with a refreshing break from the festival bustle, showcasing its ready-to-drink cold coffee range in an engaging environment.  

Notable updates  
• Ground floor: Dedicated counters serving Tata Coffee Grand Cold Coffee in three international flavors—Belgian Chocolate, French Vanilla, and Swiss Caramel  
• Upper deck: A Chill Zone lounge offering 30-minute slots for visitors to relax with friends and enjoy elevated festival views  
• Brand vision: Designed to combine indulgence, discovery, and social engagement, reinforcing Tata Coffee Grand’s youthful positioning  
• Festival context: Horn OK Please is one of Delhi’s most popular food and music festivals, drawing thousands of attendees annually  

Major takeaway  
The ‘Ultimate Chill Zone’ reflects Tata Coffee Grand’s strategy to connect with young, urban audiences by blending product experience with lifestyle engagement. It positions the brand as more than a beverage—an immersive part of the festival culture.  

Sources: Business Standard PTI News Tribune India