Fashion retailer TRENDS has launched its new ‘Party Crashers: Fashion That Gets You In’ campaign featuring Gen Z influencer Aneet Padda as brand ambassador. Timed for the December party season, the digital-first campaign showcases Aneet’s Party Picks — curated looks for weddings, festive gatherings, and house parties , highlighting fashion as confidence and self-expression.
India’s largest fashion destination TRENDS has rolled out a vibrant new campaign titled ‘Party Crashers: Fashion That Gets You In’, starring its newly appointed brand ambassador Aneet Padda. Developed in collaboration with Bengaluru-based agency Phantom Ideas, the campaign is designed to capture the energy of the December party season, spanning weddings, Christmas, New Year, and house parties.
The campaign introduces “Aneet’s Party Picks”, a curated showcase of trendy outfits across categories for men, women, and youth. The concept playfully depicts Padda and friends attempting to enter parties uninvited, using confidence and fashion from TRENDS as their ticket in.
With over 2,000 stores across 1,000 cities, TRENDS aims to strengthen its appeal among young shoppers, positioning fashion as a tool for self-expression, social confidence, and inclusivity.
Key Highlights / Major Takeaways
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New Ambassador: Gen Z influencer Aneet Padda joins as the face of TRENDS.
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Campaign Concept: “Party Crashers” highlights fashion as confidence and entry into social spaces.
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Curated Styles: Aneet’s Party Picks showcase looks for weddings, festive events, and house parties.
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Digital-First Strategy: Campaign released online to target youth audiences.
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Brand Reach: TRENDS operates 2,000+ stores across 1,000 cities, offering 100+ national and international brands.x
Sources: WebIndia123 , Ajmernama