The United Kingdom Intellectual Property Office (UKIPO) has officially published a trademark application for the brand name “IRO.” This filing signals potential expansion or new product development under the IRO label, as businesses continue to secure intellectual property rights amid rising trademark activity in 2026.
UK Intellectual Property Office published a trademark application for “IRO,” adding to the growing list of filings in the fashion and lifestyle sector. Trademark applications are a critical step for businesses seeking to protect brand identity, ensuring exclusive rights to use the name across products and services.
The application comes at a time when UKIPO is preparing for fee adjustments effective April 2026, reflecting increased demand for intellectual property protections. Industry experts note that securing trademarks early provides businesses with legal safeguards against infringement, while also strengthening brand recognition in competitive markets.
While details of the “IRO” application’s intended use are yet to be disclosed, the filing highlights the importance of intellectual property in shaping business strategy. Companies across fashion, technology, and consumer goods are increasingly leveraging trademarks to expand globally and reinforce consumer trust.
Key Highlights
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UKIPO publishes trademark application for “IRO”
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Application filed amid rising trademark activity in 2026
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Trademark protection ensures exclusive brand rights and recognition
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Fee adjustments for trademarks to take effect from April 2026
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Signals potential expansion or new product development under IRO
Sources: UK Intellectual Property Office, Boult Wade Tennant Bulletin, Nouveau Legal