WOW STORY OF THE DAY - The Flip That Flopped: How A $1B Bet On “TikTok For Shopping” Crashed Overnight

Flip, once promoted as the “TikTok for shopping,” has shut down after reportedly burning over $1 billion on marketing and influencer deals. Despite raising $144 million, 16 million users, and $375 million in sales, weak retention and unsustainable costs led to its collapse—highlighting that attention can’t replace loyalty.

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