Oberoi Realty has entered the Delhi-NCR luxury housing market with its "Three Sixty North" project in Gurugram, logging an unprecedented ₹8,109 crore in initial gross bookings. The ₹6,000-crore investment marks the Mumbai developer's first major expansion out of its home territory, driven by strong premium consumer demand.
NEW DELHI — Mumbai-based luxury real estate developer Oberoi Realty Ltd announced it has recorded gross bookings of approximately ₹8,109 crore from the launch phase of its first premium housing development in the Delhi-NCR market. The landmark performance at its "Three Sixty North" project, located along the Golf Course Extension Road in Sector 58, Gurugram, underscores a significant expansion milestone for the corporate entity outside its home base of the Mumbai Metropolitan Region (MMR).
Launched officially on June 29, 2026, the real estate group reported immense homebuyer interest within its first week of operational sales, indicating that high-end consumer demand remains robust despite steep introductory pricing.
Direct Inflow Signals Premium Market Shift
According to official regulatory statements submitted to the stock exchanges, Oberoi Realty successfully transacted 13.52 lakh square feet of RERA carpet area, translating to roughly 23.10 lakh square feet of overall saleable space during the initial launch phase. The strategic venture involves a total financial deployment of ₹6,000 crore across multiple construction timelines, with an estimated final revenue potential pegged at ₹16,000 crore.
The corporate expansion reflects a broader trend where prominent southern and western Indian real estate conglomerates migrate northwards. Developers are targeting high-net-worth individuals (HNIs), non-resident Indians (NRIs), and corporate executives seeking highly secured, master-planned residential enclaves in the National Capital Region.
Project Scale and Asset Specifications
The development spans a massive 14.8-acre land parcel in Sector 58, Gurugram. The blueprint for the luxury project introduces several key components designed for premium living:
Inventory and Tower Layout: The first phase consists of 832 luxury residential units distributed across six architectural high-rise towers.
Pricing and Layout Dynamics: Units are positioned at a base selling price of ₹35,000 per square foot, with individual apartment configurations starting from ₹18 crore to ₹20 crore and scaling higher based on layout choices.
Amenity Masterplan: The finished layout will ultimately feature seven residential towers, central landscaped gardens, a premium clubhouse, and an integrated retail boulevard.
Executive Commentary on Market Entry
During a regional press meet detailing the geographic transition, the company leadership emphasized their strategic goals for the National Capital Region market.
"We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market. The total revenue potential of this project, including the two phases, is ₹16,000 crore," stated Vikas Oberoi, Chairman and Managing Director of Oberoi Realty Ltd.
Corporate leadership noted that while land values in Mumbai dictate a highly dense configuration to maximize returns, rising property valuations in Gurugram allow for comparable luxury margins and target similar demographic profiles across both regions.
Official Sources Section
Data surrounding the initial sales velocity, pricing, and capital outlays have been corroborated via the firm’s statutory filings with the Securities and Exchange Board of India (SEBI) and regional disclosures uploaded to the Haryana Real Estate Regulatory Authority (HARERA). Financial estimations are calculated based on basic selling configurations provided by the developer during corporate briefings.
Why It Matters
The record-breaking sales volume marks a notable shift in Indian real estate dynamics. Historically, regional players dominated the luxury landscape of Gurugram. Oberoi Realty’s immediate financial intake demonstrates that corporate transparency, institutional trust, and brand heritage built in western India are highly transferrable to northern markets.
For investors, this diversification de-risks the company's asset concentration in Mumbai. For the local economy, it sets a higher standard for ultra-luxury developments, pushing regional competitors to enhance execution timelines and architectural standards.
Key Facts at a Glance
Gross Sales Value: Recorded ₹8,109 crore in initial residential bookings within the launch window.
Capital Outlay: Oberoi Realty is investing ₹6,000 crore into the full execution of the multi-phase site.
Pricing Threshold: Initial units launched at a base of ₹35,000 per sq. ft., with apartments starting at ₹18 crore+.
Total Footprint: Development encompasses 14.8 acres on the highly sought-after Golf Course Extension Road.
Frequently Asked Questions (FAQ)
What is the name of Oberoi Realty's new project in Gurugram?
The luxury residential project is officially named "Three Sixty North".
Where exactly is the project located?
The development is situated in Sector 58, along the high-profile Golf Course Extension Road in Gurugram, Haryana.
What is the minimum ticket size for an apartment in this project?
According to official press brief statements, the basic cost per luxury apartment starts from ₹18 crore to ₹20 crore.
How many units are being built in the first phase?
The initial phase of the housing development includes 832 premium residential units across six towers.
Source: Oberoi Realty Investor Relations, Haryana Real Estate Regulatory Authority Portal.