Purple Style Labs Sets IPO Price Band at ₹546–₹575 Per Share

MUMBAI — Luxury fashion house Purple Style Labs Limited (PSLL), the parent entity of omnichannel retail platform Pernia’s Pop-Up Shop, has fixed its Initial Public Offering (IPO) price band between ₹546 and ₹575 per equity share.

The ₹680-crore maiden public offering is scheduled to open for public bidding on Monday, August 31, 2026, and will close on Wednesday, September 2, 2026. Anchor investor bidding will take place for a single day on Friday, August 28, 2026.

The landmark listing marks a major milestone for India's high-end omnichannel fashion and designer wear retail segment, bringing a prominent player featuring celebrity investors onto the domestic equity markets.

Offer Structure and Issue Details

According to official regulatory filings and newspaper advertisements published by the company, the issue consists entirely of a fresh issue of up to 1,18,26,086 equity shares of face value ₹10 each, with no Offer for Sale (OFS) portion.

Bidders can subscribe to a minimum lot size of 26 equity shares, requiring a minimum investment of ₹14,950 at the upper end of the price band for retail investors.

The share allocation finalizing date is anticipated for Thursday, September 3, 2026, followed by the credit of shares to demat accounts and listing on the National Stock Exchange of India (NSE) and the BSE Limited on Monday, September 7, 2026.

Utilization of IPO Proceeds

According to the Red Herring Prospectus (RHP) filed with the Securities and Exchange Board of India (SEBI), the company intends to utilize net proceeds from the fresh issue to expand its domestic and international retail network.

• Lease Liabilities & Expansion: Proceeds amounting to approximately ₹371.13 crore are earmarked for payment of lease liabilities toward existing and proposed Experience Centers.

• Global Footprint: Funds will support launching flagship physical retail spaces, including expanding presence in key markets such as New York, London, and major Indian metropolitan cities.

• Corporate Requirements: The remainder will be allocated toward general corporate purposes and working capital needs.

Business Operations & Financial Highlights

Founded in 2015, Purple Style Labs has built a luxury omnichannel retail platform through its flagship brand, Pernia’s Pop-Up Shop. The company curates apparel, jewelry, and accessories from over 1,300 designer brands, including notable Indian couturiers like Seema Gujral, Amit Aggarwal, Anushree Reddy, and Rohit Gandhi & Rahul Khanna.

• Operational Scale: Operates 14 flagship Experience Centers globally alongside an e-commerce platform reaching consumers across more than 140 countries.

• Revenue Performance: Total operating revenue grew to ₹567.07 crore for the fiscal year ended March 31, 2026, up from ₹494.00 crore in FY25.

• Profitability Context: Net losses stood at ₹285.40 crore for FY26 as the company prioritized rapid retail network footprint expansion, marketing, and global scaling efforts.

Official Statements

"According to official company regulatory disclosures, the proceeds raised through the fresh equity issue will primarily back the capital deployment for physical retail formats and long-term infrastructure to consolidate market share across luxury fashion segments in India and key foreign destinations."

— Statutory Newspaper Advertisement Announcement

Investor Profile and Market Impact

Purple Style Labs has attracted backing from high-profile individual investors, corporate figures, and global market participants. Prominent publicly disclosed individual investors include actors Shah Rukh Khan, Salman Khan and family, Madhuri Dixit, Mahesh Babu, and former cricketer Sachin Tendulkar.

Market analysts note that the IPO provides investors direct exposure to the luxury retail ecosystem in India, which is undergoing structural tailwinds driven by rising discretionary spending and premiumization.

Why It Matters

The public issue represents one of the largest pure-play luxury e-commerce and retail market debuts on the Indian stock exchanges. For prospective retail and institutional equity investors, the listing offers access to an established multi-brand fashion platform with an international retail footprint. However, investors will weigh the brand's top-line revenue trajectory against ongoing profitability and lease overheads associated with its physical expansion strategy.

Key Facts at a Glance

• Issue Size: ₹680 Crore (Fresh Issue Only)

• Price Band: ₹546 to ₹575 per share

• Subscription Period: August 31, 2026 to September 2, 2026

• Lot Size: 26 Equity Shares (Minimum Investment: ₹14,950)

• Proposed Listing Date: September 7, 2026 on NSE & BSE

Frequently Asked Questions

What is the price band for the Purple Style Labs IPO?

The price band for the Purple Style Labs IPO has been set at ₹546 to ₹575 per equity share with a face value of ₹10 each.

When will the Purple Style Labs IPO open and close for subscription?

The public bidding window opens on Monday, August 31, 2026, and closes on Wednesday, September 2, 2026. The anchor allocation date is set for Friday, August 28, 2026.

What is the minimum lot size and investment amount for retail investors?

Retail individual investors can apply for a minimum lot of 26 equity shares, requiring a minimum application amount of ₹14,950 calculated at the upper price band.

On which exchanges will the shares of Purple Style Labs be listed?

The shares are proposed to be listed on both the National Stock Exchange of India (NSE) and BSE Limited.

Sources: Securities and Exchange Board of India (SEBI) Red Herring Prospectus Filings, BSE Limited Market Announcements, National Stock Exchange of India (NSE) Public Disclosures, Corporate Newspaper Advertisements published by Purple Style Labs Limited