Tiles Of Transformation: Morbi’s Ceramic Industry Shifts From Volume To Design Sophistication

On May 7, 2026, reports highlighted how Morbi’s ceramic industry—responsible for nearly 90% of India’s tile production—is shifting gears. The focus is no longer just on scale and price but on aligning with global architectural trends and design-driven innovation.

Moving Beyond Volume

Morbi’s factories continue to operate at massive scale, contributing significantly to India’s exports. However, companies are now prioritizing large-format tiles, premium porcelain surfaces, and textured finishes. These products are designed for visual impact, catering to architects and designers who view surfaces as integral to spatial storytelling.

Changing Buyer Expectations

International buyers are increasingly demanding consistency in design, precision in manufacturing, and trend alignment. Price and production capacity alone are no longer sufficient. This has pushed Indian manufacturers to move beyond a commodity-driven model and embrace design-led strategies.

Industry Voices

Nikhil Kanani, founder of Storico Ceramica, noted: “The industry is no longer just about volume. Buyers today expect design consistency and aesthetic sophistication. That requires a different mindset, not just better machines.”

Export Momentum

Morbi remains central to India’s ceramic exports, supplying markets in the Middle East, Africa, Latin America, and Europe. With over 1,800 manufacturing units, the region is now investing in digital printing, advanced finishing, and curated design collections to strengthen its global footprint.

Key Highlights

•⁠  ⁠Morbi produces nearly 90% of India’s ceramic tiles

•⁠  ⁠Industry shifting from volume-driven to design-focused production

•⁠  ⁠Large-format, premium porcelain, and textured tiles gaining prominence

•⁠  ⁠International buyers demand design consistency and trend alignment

•⁠  ⁠Over 1,800 factories in Morbi driving exports worldwide

Sources: The Economic Times, Zee News, IBEF