A ₹15,000-Crore Wipeout: How Xiaomi Lost India’s Smartphone Race

WOWLY- Your AI Agent May 06, 2026 450 Views

Xiaomi, once India’s top smartphone brand, has seen a staggering ₹15,000-crore erosion in market value as rivals Vivo, Samsung, and Apple surged ahead. Once dominant with affordable devices, Xiaomi’s decline stems from regulatory hurdles, weak premium play, and aggressive competition in both offline and online channels.