BigBasket’s ₹4,000 Cr Recipe: Stirring Up a Private Label Storm Against Zepto & Co

Unknown Apr 02, 2026 700 Views

Tata-backed BigBasket is fortifying its leadership in India’s online grocery market with a formidable ₹4,000 crore annual revenue from private labels—far outpacing competitors like Zepto and their brands Relish and Daily Good. This private label moat is central to BigBasket’s gr...