Cloud Currency: Indian IT Firms Invest Big in Salesforce Future

TCS recently announced a $700 million all-cash acquisition of Coastal Cloud, a US-based Salesforce Summit partner, marking one of its largest deals in the CRM space. Coastal Cloud brings multi-cloud capabilities across Sales, Service, Marketing, Revenue, and Data Cloud, enhancing TCS’s ability to deliver AI-led advisory and enterprise-scale transformations. Industry reports highlight that the global Salesforce CRM market is projected to grow at a 13.2% CAGR through 2028, making this a lucrative area for Indian IT firms.  

Notable updates  
• TCS acquires Coastal Cloud for $700 million, expanding Salesforce consulting expertise  
• Coastal Cloud specializes in multi-cloud Salesforce solutions and AI-led advisory services  
• Global Salesforce CRM market expected to grow at 13.2% CAGR till 2028  
• Indian IT firms see Salesforce as critical to digital transformation and enterprise growth  
• Investments aim to capture demand in regulated markets and global enterprises  

Major takeaway  
Indian IT firms are betting big on Salesforce expertise to stay competitive in digital transformation, positioning themselves as global leaders in CRM-driven enterprise solutions.  

Sources: Moneycontrol, HashStudioz