EssenceMediacom Wins Media Mandate for Godrej Consumer Products in India

EssenceMediacom has been awarded the significant media mandate for Godrej Consumer Products Limited (GCPL), one of the largest FMCG companies in India. This collaboration will involve EssenceMediacom managing GCPL’s media strategy, planning, buying, and execution across both traditional and digital platforms in India. The mandate comes after a competitive four-month pitch process and is set to begin in April 2025, taking over from Madison World, which has been GCPL’s media partner for more than 20 years.  Harshdeep Chhabra, GCPL’s Head of Global Media, expressed his confidence in EssenceMediacom’s ability to foster innovation and growth. Navin Khemka, CEO of EssenceMediacom South Asia, emphasized their dedication to providing advanced media solutions to aid GCPL’s transformation journey.  This decision is in line with GCPL’s growth strategy as it ventures into new categories and enhances its market presence.

Source: Storyboard18